<project>
    ...
    <dependencies>
        ...
        <dependency>
            <groupId>javax.xml.bind</groupId>
            <artifactId>jaxb-api</artifactId>
            <version>2.0</version>
        </dependency>

        <dependency>
            <groupId>com.sun.xml.bind</groupId>
            <artifactId>jaxb-impl</artifactId>
            <version>2.0.3</version>
        </dependency>
        ...
    </dependencies>
    ...
    <build>
        <plugins>
            <plugin>
                <groupId>org.codehaus.mojo</groupId>
                <artifactId>jaxb2-maven-plugin</artifactId>
                <executions>
                    <execution>
                        <goals>
                            <goal>xjc</goal>
                        </goals>
                    </execution>
               </executions>
               <configuration>
                    <packageName>com.example.myschema</packageName> <!-- The name of your generated source package -->
               </configuration>
           </plugin>
           <!-- Don't forget Java 5!! -->
           <plugin>
               <groupId>org.apache.maven.plugins</groupId>
               <artifactId>maven-compiler-plugin</artifactId>
               <configuration>
                   <source>1.5</source>
                   <target>1.5</target>
               </configuration>
           </plugin>
           ...
       </plugins>
   <build>
...
</project>