The enpointEnabler goal generates webservices routing based on IBMs enptEnabler task. To generate the endpoint routing, put the following in the plugins section of your POM:
<plugin>
<groupId>org.codehaus.mojo</groupId>
<artifactId>was6-maven-plugin</artifactId>
<version>1.1.1</version>
<executions>
<execution>
<goals>
<goal>endpointEnabler</goal>
</goals>
</execution>
</executions>
</plugin>